How To Increase Your Sales Through Education
Each day hundreds of business executives around the globe collect and thumb eagerly through documents that vendors have sent to them – some of the most extraordinary ever published. These documents have become known as the infamous White Paper.
Unfortunately far too many of these documents end up in the round file after only a quick glance! All that work wasted and a chance for you to get your ideas and information read by your prospect is now gone.
Now let me give you another version of this story…
Your well written email is delivered to your prospect discussing your newest white paper. The person is immediately intrigued and downloads the document and quickly reads through it. They find the document easy to read, educational, with just the right amount of sales info to get them to call you.
I think you can see where this story is going; it ends with you getting the opportunity to talk with your prospect in person and after expanding on the ideas in the white paper are awarded a lucrative new project.
White papers offer great benefits including...
- Establish your company as the premier expert and company to do business with.
- Set the standard for products and services that your competitors now have to match.
- Building trust with your prospect.
- Establish you as potential partner and not just another vendor.
- Tell your story when you can't be there to do it.
Turn Key Projects - From Conception to Delivery
Michael can help you get these benefits and develop a powerful, educational, and well written white paper or series of papers for your business. He will help you develop the paper's concept and write the document in a style that is easy to read and understand for your audience.
Michael provides the following services:
- White paper concept development
- White paper writing
- Editing on existing white papers
- Marketing services to get your new white paper circulated and read
Experienced & Effective Commercial Writer
White papers written by Michael are read by more prospects and clearly communicate the idea or concept you want your audience to know, which results in a better response and higher sales. Stop wasting your time and effort creating white papers that are ending up in the garbage. He has over 10 years of experience in developing and writing white papers.
If you or your company would like to educate your prospects and offer sales material to them you need someone that can develop and write the next great white paper for your company. Call Michael today to learn more.
P.S. Just for calling Michael will give you his tip sheet “8 Ways to Create a Better White Paper”