Internet Marketing Consultant
Michael Temple
Internet Marketing Speaker - Author - Consultant
P: 419.882.4904 - F: 419-781-5198
Michael Temple: Internet Marketing Speaker - Author - Consultant


Third Party Articles of Interest

Below are some of the articles we have found that we think would be of interest to our clients on various topics related to Internet marketing and our commentary on the article if necessary. If you have an article you would like to suggest that we link to please contact us.

Business Week: Pay to Click Fraud

Our Commentary: We believe this is a growing problem.  This article points out that companies like Yahoo and Google try to write formulas and develop strategies to stop some of this, but as long as they [Yahoo, Google, and Others] continue to recycle pay to click ads on other web sites and scam artist see an opportunity and easy money they will quickly work around any defenses the search engine advertisers develop.

Take SPAM for example, despite companies spending millions of dollars to stop SPAM it simply continues to grow as a problem.  The reason is simple, there is an economic incentive to develop new sophisticated software to work the SPAM around any defenses that are created.  That will be the case for this as well.

The U.S. Government won't be able to really slow it down because many of these scammers work outside the U.S. and stopping them will partially depend on governments overseas cooperating, but if the country in question is a poor or under equipped they won't be able to really stop it either.

Read more about my thoughts in my blog by clicking here.

If you decide after reading this article that you need some help with marketing besides pay to click advertising please give us a call.


PR Agencies Become Blog Amplifiers

Our Commentary: We believe blogging is going to play a large role in the future of Internet marketing, public relations, and sales. This technology is a great way to get viral marketing in play for your new product or service and can be more effective then regular advertising due to its informal approach.

As you read this article you will note that the author suggests that a company have a formal "blog policy" and not just let employees run wild with a blog. If you would like to learn more about how blogging can be incorporated into your Internet marketing strategy then please contact us today for a consultation.



Internet Marketing - Speaker - Author - Consultant: Spinning The Web Into Gold